For many, one of the most daunting things about implementing social media marketing is keeping up to date with the latest developments in the industry. Channels, tools, apps, trends and tactics all evolve at lightning speed, so we’re here every month with a round-up of 5 things you need to know right now.
Is social media part of your marketing mix?
If you’re answering yes, then it’s really important that you have a plan in place to underpin your efforts. It’s not enough to just be present and posting; without a clear plan of what you’re trying to achieve and how you intend to achieve it, you’re likely to be wasting your very valuable time.
If you’re answering no, then don’t worry! It’s never too late to get started but be sure to have your plan in place too so that you set off in the right direction with your social media marketing.
A social media plan is vital in keeping you on track; in meeting objectives and making sure you spend your time wisely – after all it’s far too easy to get distracted on social media!
These steps will help you to build the foundations of a social media plan and we’ll be guiding people through this process at the Social Media Masterclass later this month (shameless plug!).
What are you trying to achieve?
Have clear objectives in mind and be specific to each channel (e.g. increasing the reach of Facebook content). The obvious will always be to increase sales but it’s important to think more strategically about how you will use social channels to achieve those broader goals.
Use these objectives to measure your progress and identify your challenges and successes over time.
Who are you talking to?
Do you know who you want to speak to? Think about the interests of your typical audiences and develop a content strategy with that in mind.
Also, check that the demographic of your target consumer actually matches your followers on social media!
What are your content hooks?
Relevance is vital on social media. There is a huge amount of content being shared so you must find a way to make your message resonate.
From your key sales periods to industry events and national awareness days, there will be plenty of hooks throughout the year to guide your content plan.
What third party content can you utilise?
You selling your business continuously will get tired very quickly. Source content from others who have an authentic voice in your sector, or those who are likely to influence your consumers.
News articles, blogs, user-generated-content, reviews, interviews…these will all help to maintain interest and do the selling for you!
How can you make it manageable?
Top tip: don’t bite off more than you can chew!
It’s better to do a great job of managing fewer channels than to have a presence on every channel with no time to maintain your profiles. Create a posting strategy that is realistic for you and will create consistency.
Later this month I will be hosting a Social Media Masterclass alongside photographer and videographer Richard Gill, where we will be walking attendees through the stages of building their own social media plan and content strategy.
If this sounds like something you and your business need help with then find out more and book here. There are limited places available so please book as soon as you can to avoid disappointment.