“People influence people. A trusted referral influences people more than the best broadcast message.”
— Mark Zuckerberg
Influencer marketing isn’t a fad that only applies to teens, it’s a genuine marketing technique which businesses are investing in and seeing results.
Someone else promoting your business has much greater impact than your brand voice. Influencers recognise this and build loyal audiences based on their authenticity – they promote businesses that they genuinely believe in.
When we talk about influencers, we’re not necessarily talking about celebrities, or even people with millions of followers. People who have an authoritative voice, they’re trusted and the place to look for the latest trends become influencers in their own right.